This is the second part of my posts on filling in the Lean canvas. If you’ve come across this article first, you should take a look at part 1 to begin with. Lean Canvas is a one-page business model template that helps startups decompose their business model quickly. It is part of Ash Maurya’s Continuous Innovation Framework and while on the surface it looks simple, filling it in can be tricky and can lead you in the wrong direction.

Lean canvas is a one-page business model template that helps entrepreneurs, intra-prenuers and startups begin decomposing their business model quickly and efficiently. It is a visual tool that forces you to think through the key elements of your business model, such as your target market, value proposition, and revenue model. It can fully replace a 30 page business plan in helping you answer the most important questions for your business model. The Lean canvas is part of Ash Maurya’s Continuous Innovation Framework which constitutes an essential building block to our method for starting and growing your business.